5 Dreamforce 2019 Sessions That Will Define Your 2020


By Lauren Keepers

With over 3,500 sessions, scrolling through the 2019 Dreamforce agenda can feel a lot like scrolling through Netflix. You want to choose everything, and that makes it a challenge to choose anything. 

Fortunately, this isn’t the Canpango team’s first time blazing the Dreamforce trails. To help you navigate this plethora of programming, our Dreamforce veterans have identified the best mix of breakouts, keynotes, roundtables, panels, and/or workshops for Salesforce specialists and generalists alike.

SPEAKERS THAT INSPIRE

Phumzile Mlambo-Ngcuka, UN Under-Secretary-General & Executive Director of UN Women

While the Bay Area has become synonymous with Dreamforce, the 170,000 global attendees that took over San Francisco in 2018 came from 103 different countries, making the conference a truly international affair. 

That international marketplace of ideas will be well represented during Dr. Phumzile Mlambo-Ngcuka’s highly anticipated keynote session, which will bring the global scale of the Salesforce user base to the forefront of Dreamforce conversation.

Mlambo-Ngcuka is a world-renowned disruptor in her own right who has devoted her life’s work to advocating for technology that drives gender equality and women’s rights forward at lightning speed. Her unprecedented experience in breaking down structural barriers that prohibit the transfer of game-changing technology into agrarian communities that are struggling to transition into an internet era is shaping the roles women play in their local societies.

SESSIONS THAT ENHANCE SALES AND MARKETING COLLABORATION

Buyer Personas 2.0: How To Align Marketing And Sales Around Your Unique Buyers 

Sales wants qualified leads from Marketing, and Marketing wants closed-won opps from Sales.  Without synergy between the two teams, the likelihood of a business achieving its growth goals plummets. And we’re not talking cross-departmental cooperation in the sense of respectfully complying with one another’s requests. We’re talking about a manifestation of a true strategic partnership between both parties, or as some business process engineers refer to it, “smarketing.” 

This working session will provide you with tools to refine your target buyer characteristics so sales and marketing can collectively define an informed engagement strategy that allows for increased collaboration, an elevated customer experience and competitive edge. If you feel like you’re just scratching the surface with Pardot, Commerce Cloud or Sales Cloud, this is a must-see session.

SESSIONS THAT CHANGE THE CPQ GAME

Create the Perfect Bundle With Salesforce CPQ

According to Salesforce, one of the biggest problems for quote-to-cash sales teams not leveraging Salesforce CPQ is leaving untapped revenue opportunities on the table. Lacking rigor in your proposal packaging capabilities will undoubtedly result in a failed pursuit to fully win over a potential customer. 

If you’ve only begun exploring or implementing CPQ solutions, this is the perfect crash course to provide a deeper understanding of CPQ best practices, especially with respect to how sales teams can customize the bundling of their products or services each time they’re tasked with a quote.

WORKSHOPS THAT ENHANCE SUPPORT TEAM EFFICIENCY THROUGH AI

3 Ways to Increase Agent Productivity With Einstein 

According to the McKinsey Global Institute, AI and machine learning are predicted to generate an additional $2.6 trillion in value by 2020 in marketing and sales, so your best bet is to start early and secure your odds now by learning how Einstein can uncover and identify hidden actionable consumer trends.

This interactive workshop is designed to arm Salesforce users who’ve dabbled in Service Cloud & Einstein Intelligence configuration with the technical know-how to properly blueprint a framework that reduces manual customer data entry. If you’re a solution architect, a Salesforce admin or someone that’s just generally interested in learning about practical ways to take the guess-work out of forecasting your customer support data, this is the session for you.

SESSIONS TO ELEVATE CUSTOMER & EMPLOYEE EXPERIENCE

Build a Reporting Strategy for Communities and Portals: One Size Doesn’t Fit All

There’s a certain business value to design, especially as it relates to the quality of a system’s user interface. In fact, every dollar invested in user experience results in a return between two dollars and 100 dollars. Not only are customer UX demands dramatically shifting the priorities for businesses to proactively seek out sleek, easy-to-use designs, but employees also have a rightful claim to operate in intranet portals, homegrown applications and other enterprise information systems with a greater sense of effortlessness. And when implementing good design, you need to architect a promising way to evaluate it, measure it and optimize it. 

In the world of Salesforce Communities, building a lucrative UI design is just as important as creating an ROI dashboard to highlight its successes and uncover areas that need improvement. If you’ve already implemented Salesforce Community Cloud or are on the cusp of pulling the trigger to do so, this workshop will give you the tools and foundation you need to set up winning customer and employee experiences.

Want to catch up with one of our consultants in San Fran? Connect with our team of experts today.

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