Canpango Blog

Digital Marketing

3 Campaigns to Kickstart Your B2B Marketing Automation Efforts

3 Campaigns to Kickstart Your B2B Marketing Automation Efforts

Here are three tried-and-true campaign ideas to help kickstart your marketing automation efforts post-implementation.

3 Tips for Redesigning A Website Without Ripping Your Hair Out

3 Tips for Redesigning A Website Without Ripping Your Hair Out

In case you haven’t noticed, things are looking a little different in the Canpango universe these days! Late last week, we launched our fresh new website to better se…

Why ABM is Where It’s At

Why ABM is Where It’s At

Marketing departments love a good TLA (Three-Letter Acronym) and their current favourite is ‘ABM’. If you’re not familiar with Account-Based Marketing, you need to be. Here’s why.

Hyperpersonalisation Knows Where You Live – And Much, Much More

Hyperpersonalisation Knows Where You Live – And Much, Much More

Many marketers won’t admit it now, but we saw the advent of being able to put someone’s name in an email salutation (in other words “Dear Cal…”) as something breathlessly exciting. It was like ‘Direct Mail But Digital!’ The future had arrived. And it wasn’t all that long ago we were getting so excited about this.

Using Personas to Personalise Your Marketing

Using Personas to Personalise Your Marketing

I’ve previously made the case for customer experience being the key competitive differentiator within today’s leading businesses. So how do you deliver that in a meaningful, personalised way? One option from the connected marketeer’s toolbox that’s seeing an increasing amount of success is customer personas.

Digital Marketing: Spam Words to Avoid

Digital Marketing: Spam Words to Avoid

Relying on email marketing to reach your customers and prospects? Avoid these key Spam triggers to ensure your messages go straight to your target’s inbox.

The Three Components of the US Can Spam Act of 2003 You Need to be Compliant

The Three Components of the US Can Spam Act of 2003 You Need to be Compliant

First and foremost, we'd recommend a serious review of the US Can Spam Act of 2003 for companies that are about to embark on establishing e-mail marketing for their company.  Reading this post is not…

How Does Search Engine Marketing Fit Into Marketing Automation?

How Does Search Engine Marketing Fit Into Marketing Automation?

Ah yes, Marketing Automation.  That catch all phrase that can be applied in so many ways to anything and everything on the digital landscape.  A popular question that I often get asked is “How doe…

Digital Marketing: Just Get a Couple of Quick Wins Already

Digital Marketing: Just Get a Couple of Quick Wins Already

As companies continue the race to figure out how Digital Marketing can work for their organizations, don’t forget that it is indeed a race! I think back to video games …

Do it Yourself: Create a Roadmap for Your Organization

Do it Yourself: Create a Roadmap for Your Organization

Road maps are nothing new. You’ve heard about them in the past, and you’ll continue to hear about them in the future. If your organization doesn’t have one, it’s something you’ll need to cre…