Here are three tried-and-true email campaign ideas to help kickstart your marketing automation efforts.
How do you deliver a well-rounded customer experience in a meaningful, personalized way? One option from the connected marketer’s toolbox is buyer personas.
Many marketers won’t admit it now, but we saw the advent of being able to put someone’s name in an email salutation (in other words “Dear Cal…”) as something breathlessly exciting. It was like ‘Direct Mail But Digital!’ The future had arrived. And it wasn’t all that long ago we were getting so excited about this.