The Dashboard

Looking for the latest CRM and Salesforce insights? The Dashboard has you covered.

Email Marketing

4 Secrets Behind Boosting B2B Email Engagement

4 Secrets Behind Boosting B2B Email Engagement

Email marketing in the B2B space is unique. Here are four secrets to ensuring your communications are prime for peak engagement.

3 Campaigns to Kickstart Your B2B Marketing Automation Efforts

3 Campaigns to Kickstart Your B2B Marketing Automation Efforts

Here are three tried-and-true campaign ideas to help kickstart your marketing automation efforts post-implementation.

Why ABM is Where It’s At

Why ABM is Where It’s At

Marketing departments love a good TLA (Three-Letter Acronym) and their current favourite is ‘ABM’. If you’re not familiar with Account-Based Marketing, you need to be. Here’s why.

Hyperpersonalisation Knows Where You Live – And Much, Much More

Hyperpersonalisation Knows Where You Live – And Much, Much More

Many marketers won’t admit it now, but we saw the advent of being able to put someone’s name in an email salutation (in other words “Dear Cal…”) as something breathlessly exciting. It was like ‘Direct Mail But Digital!’ The future had arrived. And it wasn’t all that long ago we were getting so excited about this.

Using Personas to Personalise Your Marketing

Using Personas to Personalise Your Marketing

I’ve previously made the case for customer experience being the key competitive differentiator within today’s leading businesses. So how do you deliver that in a meaningful, personalised way? One option from the connected marketeer’s toolbox that’s seeing an increasing amount of success is customer personas.

Digital Marketing: Spam Words to Avoid

Digital Marketing: Spam Words to Avoid

Relying on email marketing to reach your customers and prospects? Avoid these key Spam triggers to ensure your messages go straight to your target’s inbox.