Here are three tried-and-true campaign ideas to help kickstart your marketing automation efforts post-implementation.
Many marketers won’t admit it now, but we saw the advent of being able to put someone’s name in an email salutation (in other words “Dear Cal…”) as something breathlessly exciting. It was like ‘Direct Mail But Digital!’ The future had arrived. And it wasn’t all that long ago we were getting so excited about this.
I’ve previously made the case for customer experience being the key competitive differentiator within today’s leading businesses. So how do you deliver that in a meaningful, personalised way? One option from the connected marketeer’s toolbox that’s seeing an increasing amount of success is customer personas.