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Email Marketing

Spam Words to Avoid in Your Digital Marketing

Spam Words to Avoid in Your Digital Marketing

Relying on email marketing to reach your customers and prospects? Avoid these key Spam triggers to ensure your messages go straight to your target’s inbox.

3 Email Campaigns for B2B Marketing Automation Success

3 Email Campaigns for B2B Marketing Automation Success

Here are three tried-and-true email campaign ideas to help kickstart your marketing automation efforts.

Using Buyer Personas to Enhance Customer Experience

Using Buyer Personas to Enhance Customer Experience

How do you deliver a well-rounded customer experience in a meaningful, personalized way? One option from the connected marketer’s toolbox is buyer personas.

4 Secrets Behind Boosting B2B Email Engagement

4 Secrets Behind Boosting B2B Email Engagement

Email marketing in the B2B space is unique. Here are four secrets to ensuring your communications are prime for peak engagement.

Why ABM is Where It’s At

Why ABM is Where It’s At

Marketing departments love a good TLA (Three-Letter Acronym) and their current favourite is ‘ABM’. If you’re not familiar with Account-Based Marketing, you need to be. Here’s why.

Hyperpersonalisation Knows Where You Live – And Much, Much More

Hyperpersonalisation Knows Where You Live – And Much, Much More

Many marketers won’t admit it now, but we saw the advent of being able to put someone’s name in an email salutation (in other words “Dear Cal…”) as something breathlessly exciting. It was like ‘Direct Mail But Digital!’ The future had arrived. And it wasn’t all that long ago we were getting so excited about this.