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Pardot

How To Track Website Visitor Activity Through Pardot

How To Track Website Visitor Activity Through Pardot

Learn more about successfully tracking your website activity through Pardot with this quick guide.

Spam Words to Avoid in Your Digital Marketing

Spam Words to Avoid in Your Digital Marketing

Relying on email marketing to reach your customers and prospects? Avoid these key Spam triggers to ensure your messages go straight to your target’s inbox.

3 Email Campaigns for B2B Marketing Automation Success

3 Email Campaigns for B2B Marketing Automation Success

Here are three tried-and-true email campaign ideas to help kickstart your marketing automation efforts.

Using Buyer Personas to Enhance Customer Experience

Using Buyer Personas to Enhance Customer Experience

How do you deliver a well-rounded customer experience in a meaningful, personalized way? One option from the connected marketer’s toolbox is buyer personas.

Product Success Stories: Pardot

Product Success Stories: Pardot

Salesforce has the unique ability to simultaneously cater to sales and marketing professionals. Learn more about how Pardot can enhance your marketing automation processes.

How Marketing Teams Can Adapt During Times of Economic Crisis

How Marketing Teams Can Adapt During Times of Economic Crisis

Learn how to deliver socially responsible brand communications that both calm nerves and support business goals without exploiting fear.

4 Secrets Behind Boosting B2B Email Engagement

4 Secrets Behind Boosting B2B Email Engagement

Email marketing in the B2B space is unique. Here are four secrets to ensuring your communications are prime for peak engagement.

3 sales & marketing resolutions for Salesforce users in 2020

3 sales & marketing resolutions for Salesforce users in 2020

Check out these three Salesforce best practices to keep in mind for 2020.

Customer Success Story: Lab-Aids

Customer Success Story: Lab-Aids

Learn how Canpango helped a national leader in science curricula evaluate, convert and translate cross-departmental workflows into a custom Salesforce org.

Customer Success Story: ThoughtSpot

Customer Success Story: ThoughtSpot

Learn how Canpango helped a technology company improve their marketing automation platform with Pardot.

Customer Success Story: Resco Products, Inc.

Customer Success Story: Resco Products, Inc.

Learn how a leading manufacturer used Pardot to streamline their marketing processes for
more effective lead management.

5 Warning Signs That Your Business Needs to Invest in Marketing Automation

5 Warning Signs That Your Business Needs to Invest in Marketing Automation

Check out or download our free infographic to learn how to recognize when your organization is ready to make the marketing automation leap.

5 Ways Pardot Can Change Your Business (For the Better!)

5 Ways Pardot Can Change Your Business (For the Better!)

Find the perfect marketing automation solution, then get your sales and marketing teams to use it as part of their day-to-day strategy. No big deal, right?

Customer Success Story: Dealer Inspire

Customer Success Story: Dealer Inspire

Canpango configured multiple sales and marketing solutions to help Dealer Inspire scale their operations. Read more about the project here.