Customer Success Story: 101 Mobility


By Caitlin Perry

Streamlined Marketing Operations Through A Unified Website Strategy

As a leading North American mobility solutions provider, 101 Mobility had the opportunity for massive market expansion with aggressive growth goals in its 85+ franchise locations, which is why they identified a need to streamline their web marketing strategy across national and local websites.

 

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THE CHALLENGE: INCONSISTENT WEBSITE OBJECTIVES & LIMITED RESOURCES

101 Mobility’s two-person corporate marketing team needed help aligning digital and brand strategy across all franchise locations. Without the right resources in place to create a reliable avenue for lead generation, 101 quickly became limited in their efforts to scale each market’s sales pipeline and recognized the need to partner with Canpango for strategy refinement, best practice recommendations and to assist in finding expert resources who could help implement a new digital strategy and dozens of websites.

THE PROCESS: EXPERT RECOMMENDATIONS & RESOURCE ALLOCATION

Canpango held multiple discovery sessions to uncover the unique business needs of 101 Mobility. After defining goals, identifying operational challenges and discussing resources and expertise needed to reach those goals, Canpango researched and recommended the appropriate UX, SEO and PPC experts to help 101 Mobility realize the vision they had laid out. Canpango project managed the complex development of a universal website strategy that included both national and local components. This included coordinating and facilitating weekly meetings with all parties involved, weekly status updates and progress reports.

THE VALUE: MORE EFFICIENT & EFFECTIVE MARKETING OPERATIONS

> Successful implementation of the strategy and go-live of national and local website redesign.
> Increased efficiency in comprehensive, cross collaborative marketing processes between 101 Mobility corporate and franchise owners.
> Elevated levels of trust between 101 Mobility corporate and franchise owners.
> Improved accuracy and timeliness in web performance tracking.
> Disciplined national and local lead generation plans.

THE RESULTS: A ROBUST LEAD GENERATION MODEL

Since engaging Canpango to own the creation and implementation of the new digital and web strategy, 101 Mobility has witnessed a drastic YoY increase in organic web traffic (over 55%). Additionally, marketing team members now have the capacity to proactively develop and implement an in-depth content marketing strategy that aligns with their website goals and Google Analytics insights.

 

“Canpango would make a great partner for any franchise business who is undergoing operational transformation because they understand how to deliver change management effectively through their detailed assessments and well thought-through recommendations.”
Jessica Kraszeski | Marketing Manager, 101 Mobility

 

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Want More Details?

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