About Cameo
Cameo is an app industry pioneer that allows people to book personalized video shoutouts by celebrities, influencers, athletes and other stars. In efforts to expand its brand presence and elevate its CX, Cameo sought a new approach to increasing customer acquisition and loyalty in a meaningful way.
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Streamlined Marketing Operations
Limited by an inflexible marketing automation platform, Cameo made the call to transition to Salesforce Marketing Cloud in order to better align their marketing processes with their marketing objectives resulting in more actionable lead generation data.
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THE CHALLENGE: DISJOINTED SALES & MARKETING DATA
Cameo’s previous marketing automation platform lacked the functionality to scale as Sales and Marketing operations became more integrated and complex. After outlining and defining a strategic vision, Cameo spotted a gap in resource availability needed to execute their new operational design and transition into Marketing Cloud quickly and efficiently.
THE SOLUTION: MARKETING CLOUD CONFIGURATION
Cameo and Canpango partnered to create a tailored Marketing Cloud implementation that met Cameo’s unique business needs, which included:
- Creating a master subscriber list with unique identifiers associated with each contact.
- Developing a multi-purpose email template with in-depth training and documentation about how to quickly build customized emails seamlessly within Marketing Cloud.
- Building, customizing and executing on an IP warming plan for optimal email deliverability.
THE VALUE
- Enabled the marketing team to effortlessly modify and segment email lists on a per-campaign basis.
- Elevated the marketing team’s general knowledge around template creation and how to leverage streamlined data to cultivate more personalized customer journeys.
- Refined campaign targeting and messaging, and enforced a more consistent look and feel to the overall corporate communications, ultimately strengthening the customer experience (CX).
THE RESULTS: MORE EFFICIENT MARKETING WORKFLOWS WITH CLEANER DATA
Through a unique Marketing Cloud solution design, Cameo is now able to immediately identify and facilitate communication with their most engaged customers, promoting higher customer retention and loyalty. In addition, their marketing team members now have the tools to quickly and proactively filter through a cleansed master list of contacts for fast and timely campaign building, which frees up their time to attend to marketing strategy. Finally, unique contact identifiers alleviate contact duplication within Marketing Cloud which provides subscribers the opportunity to manage their own customer experiences through opt-in and opt-out functionality.
“I loved being able to partner with the Canpango team. Their consultants knew everything there was to know about Marketing Cloud and even more importantly, had an immediate understanding for how to translate Cameo’s prescribed vision into our Marketing Cloud instance.”
Paige Gaines | Growth + CRM Manager at Cameo
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