Customer Success Story: Hillier


By Caitlin Perry

Marketing Growth through New Technology Adoption

As a legacy UK-based garden centre products provider, Hillier identified an opportunity to equip their marketing team with the tools necessary to personalize their communication with each unique customer.

 

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THE CHALLENGE: LACK OF PERSONALIZED CUSTOMER COMMUNICATION

Hillier had outgrown their generations-old point-of-sale system due to its traditional batch-and-blast email campaign management feature. They recognized the need to provide more bespoke communications with relevant messaging and content in order to build stronger customer connections on a location-by-location basis.

THE PROCESS: CUSTOMER DATABASE EVALUATION & CONFIGURATION

Canpango hosted a project discovery session with Hillier to determine how to properly stage their relational database within Marketing Cloud. By setting up and syncing multiple data extensions in order to centralize purchase data, location data and customer data, Canpango educated the Hillier team on how to build effective email campaigns using dynamic content.

THE VALUE: 360º CUSTOMER VIEWS

> Visibility into tightly integrated customer data for sales, marketing and support team members.
> Highly focused customer profile information.
> Increased use of automated, tailored messaging through dynamic content.

THE RESULTS: RELEVANT CX THAT WILL EVOLVE WITH THE BUSINESS

Hillier’s marketing team can now leverage their single source of data to effectively target their customers with email content based on their store proximity and shopping history. This facilitates a deeper connection at every touchpoint in the customer journey.

 

“The recorded Marketing Cloud training sessions that Canpango’s consultants provided us with were highly educational and will remain evergreen, archived resources that we will undoubtedly revisit as we continue to find our rhythm with our new automation platform.”
Shelley Turner | Head of Marketing, Hillier

 

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Want More Details?

Get in touch with Canpango’s expert consulting team today to learn more about how we can help grow your business.

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