Customer Success Story: Nordco


By Caitlin Perry

Improving Sales & Support Processes for a Better Customer Experience

As the industry leader in the design and production of new and rebuilt roadway work equipment, Nordco needed to properly equip their sales and customer service teams through a powerful new solution.

 

……………………………………………………………………………………………………………………………………………………..

 

THE CHALLENGE: LIMITED VISIBILITY

As sales and support processes evolved, Nordco realized they had low visibility into their pipeline, sales activities and customer support metrics, resulting in inconsistent client response times and poor customer experiences. Nordco selected Canpango’s Salesforce implementation and consulting services to build a solution that would optimize their sales and support processes, increase reporting capabilities and provide a consistent, well-rounded experience for every customer.

THE PROCESS: OPTIMIZING SALES LIFECYCLES

After a deep dive into Nordco’s business, Canpango was able to fully assess their needs and identify the best avenue for implementing an end-to-end sales process, including easy-to-follow sales stages, detailed case management capabilities, and reports and dashboards for both sales users and managers. Canpango also provided a 90-day support SLA with integrated metrics and a streamlined support process with repeatable stages to allow for maximum reporting and customer satisfaction.

THE VALUE: UNIFIED PROCESSES

> Increased visibility and robust reporting for users and managers.
> Enhanced visibility into plant operations through case management workflow and automation.
> Full access to all customers and prospects in one Salesforce org.
> Company-wide pipeline and SLA management.
> Mobile access and image storing through Salesforce Mobile.
> Improved experience for customer and employees.

THE RESULT: TOTAL TRANSPARENCY

Nordco now has consistent sales and support processes that their employees, managers and customers can count on. And by switching from tracking metrics on spreadsheets to analyzing built-in dashboards and reports, Nordco can continue to close business and keep customers happy.

 

……………………………………………………………………………………………………………………………………………………..

 

Want More Details?

Get in touch with Canpango’s expert consulting team today to learn more about how we can help grow your business.

Featured Posts

The Fix

Stay in the know with monthly insights and updates delivered directly to your inbox.