Customer Success Story: Teen Life


By Caitlin Perry

About Teen Life

Teen Life® is a federally registered 501(c)(3) nonprofit organization with headquarters in the greater Dallas-Fort Worth area. Teen Life operates in five states including Texas, Illinois, Indiana, Tennessee and Oklahoma with the help of hundreds of volunteers. Their mission is to equip, encourage and empower teenagers to face life’s challenges through support groups on middle school and high school campuses across the United States.

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THE CHALLENGE: OUTGREW GOOGLE SHEETS FUNCTIONALITY

Now responsible for managing over 100 volunteers nationwide, the Teen Life Programming Team struggled to leverage a surplus of volunteer-collected support group data housed in Google Sheets due to:

  • Limited computing capacity that caused regular desktop freezes.
  • Frequent data duplication.
  • Decreased Google Sheet user adoption resulting in inaccurate student group data entry.
  • Disjointed and delayed rollout for new volunteer-training material and student-facing curriculum.

THE SOLUTION: SALESFORCE COMMUNITY IMPLEMENTATION

In order to meet the demands of their expansion plans, Teen Life partnered with Canpango to implement a custom Volunteers for Salesforce solution and design a Salesforce Community through a volunteer-centric approach that:

  • Streamlines processes through a tailored community solution, branded internally as Teen Life Go (TLGo) and:
    • Allows volunteers to organize scheduled support group sessions through calendar management functionality.
    • Advances volunteer accessibility, security and editability to support group lesson materials, plans, content and curriculum via one centralized location.
    • Empowers leadership team to manage the master program overview of the support group calendar and identify opportunities for growth.
    • Enhances the ability to analyze and leverage metrics collected from volunteer surveys including support group data, attendee count, number of new attendees.
  • Enables real-time collaboration between staff and volunteers via Salesforce Chatter, a configurable side-panel feature of the TLGo portal.

THE RESULTS

Through streamlined volunteer processes built within their Salesforce org, Teen Life has:

  • Elevated the volunteer experience through aligned, transparent staff-volunteer communication.
  • Witnessed a 16 percent increase in the number of middle school and high school students served within the 2018-19 school year.
  • Increased transparency into identifying and resolving programming process issues at a faster speed.
  • Increased visibility into support group metrics to present to their donorship matrix.
  • Decreased opportunity-cost of manual-intensive data entry and allows staff and volunteers to refocus efforts to the mission. Advanced programming expansion into new school districts across the U.S.
  • Witnessed a 226 percent participation increase for pre- and post-program surveys in which students rate how they feel about themselves, family, friends, school and the future.
  • Increased donorship funding through a third-party evaluation based on curriculum engagement and pre- and post-program survey data.

 

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