Customer Success Story: Texas Rangers Baseball Club


By Canpango

Improving Sales & Reporting Processes to Drive Increased Ticket Sales

The Texas Rangers are a Major League Baseball team based in Arlington, Texas. The franchise is currently a member of the American Leagues West division. The Rangers’ previous CRM system was implemented in a way that was useful in 2008, but became unusable in recent years.

 

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THE CHALLENGE: MIGRATING TO A SALES MANAGEMENT & REPORTING SYSTEM

The Rangers recognized a need to be able to properly take advantage of ticket holder information data and sales pipeline management. The amount of data and the way it was structured made it difficult for account executives to use their old CRM system effectively.

When implementing Salesforce, the Rangers were looking for a partner to help them set up the system in an efficient, scalable way. The Rangers trusted Canpango’s recommendations based on work they had performed in industries outside of professional sports. According to The Ranger’s CRM & Analytics Manager, Justin Foote, “Teams often get stuck in the ‘This is how everyone else does it,’ mindset. The organization was happy to have an outside view of what other companies are finding to be successful.”

THE PROCESS: SETTING UP THE SALES TEAM FOR SUCCESS

Members of the Canpango team traveled to Texas for initial conversations with Salesforce and returned while the project was underway. During project kick-off and discovery meetings, the joint teams went deep into discussions around The Ranger’s vision regarding process landscape. “Canpango provided additional solutions that we had not yet considered,” said Foote.

THE VALUE: A SEAMLESS SYSTEM

User satisfaction was a big deal for the Rangers. Because of the new system, they are now able to integrate with other companies and are already seeing positive outcomes in the deals they’ve been able to sign due to the migration.

THE RESULT: A STREAMLINED PROCESS WITH CONTINUED USER SUPPORT

“We value working with a much more nimble implementation company,” said Foote. “Many times along the way, we’ve been able to call and receive immediate answers and solutions. It’s a more personable customer experience.”

 

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