5 New Year’s Resolutions for Business Success

By Lauren Keepers

When it comes to gearing up for annual strategic business planning, it can be difficult to find and set aside time to build out the blueprint for a successful year. But in order to shoot for the moon and come out on top, you first need to consider what areas of your business (and your life) need the most growth and hold the biggest opportunity.

Here are five New Year’s resolutions that will set you and your organization up for a strong 2019:

#1 |  Hire smart.

Choosing the best people is choosing your path forward. In order to step into 2019 with emotional intelligence (EQ) trails a-blazin’, you have to put your best recruiting foot forward. Whether your organization is a startup or an enterprise-level operation, the key to continued growth is putting the right people in the right positions while maintaining open communication throughout the onboarding process and ensuring employees’ creative thoughts and innovative ideas are welcomed.

“It doesn’t make sense to hire smart people then tell them what to do; we hire smart people so they can tell us what to do.” – Steve Jobs.

Your leadership team is ultimately responsible for creating an environment that fuels a free, unrestricted knowledge exchange in order for fresh voices to feel that their new perspectives are being heard and accounted for. Once transparent collaboration is established, new hire outreach should focus on identifying the genuine nature of each candidate. Nuggets of real-life details that lie outside of the realm of professionalism can be easily discovered by recruiters that lean on communication platforms like Zoom, where video conferencing allows for more personal connections to transpire between candidate and company.

There will inevitably be instances where a candidate declines an offer or organizational shifts put hiring for a certain position on pause, but keeping strong candidates warmed up to your brand through email check-ins or phone calls is crucial for accomplishing your company’s growth goals. Think about it: If your business plans to continue to expand in the future, then engaging with valuable prospective talent through thoughtful communication over a longer period of time might be necessary in order to make the perfect hire down the road. Rome wasn’t built in a day, but if it had the modern communication tools that our generation has available, it could have had slightly better odds of getting the right people in the right place, faster.

Ancient city talk aside, when you recruit sensibly, the interview process is a two-way street, meaning candidates aren’t the only ones who should be answering questions. It takes two to tango in the world of job placement, so it’s in the best interest of the interviewee to develop a deeper understanding of the role’s day-to-day tasks. As a job seeker, candidates should become as familiar as possible with what their prospective work life might look like to better determine whether or not they would be a good cultural fit. Even if the role looks perfect on paper, a bad cultural fit is equally difficult for the candidate and the company, which means it’s no longer the sole responsibility of your recruiters to uncover cultural differences.


#2 | Get to know your customers better.

Gone are the days of choosing to remain ignorant of the possibilities that lie within customer relationship management (CRM) bliss. If you don’t have a firm understanding of who your target audience is, as well as where and how they spend their time, your first 2019 assignment is to get to know your customers better. If you aren’t connecting with your consumers on deeper levels, your competitors surely are. Your best bet is to work with your preferred business consulting partner about how you can transform your CRM to:

  • Build detailed customer profiles that ensure you aren’t making assumptions about who your audiences are.
  • Automate your marketing efforts and utilize various channels to reach the right prospects.
  • Record and measure customer engagement in real-time.
  • Create a viable lead generation channel that allows you to review prospect behavior and identify CX opportunities.
  • Leverage both sales and customer support from a single platform to better handle customer questions, reviews and feedback.

Cloud and customer go hand in hand. By incorporating a cloud-based solution into your customer experience toolkit, you immediately add flexibility in testing new CX application models, which contributes to business strategy innovation and growth. Not to mention, if your website encounters a sudden increase in visitor traffic, for example, a cloud solution’s natural infrastructure is able to scale quickly in order to meet demands efficiently and effectively.


#3 | Set personal, achievable goals.

In order to promote lasting change within your personal career progress, your 2019 goals should be created with measurable key performance indicators in mind. Getting granular and visualizing the results you want to see is a good way to ensure you’re remaining mindful of the KPI milestones you’ve established and calculative of your achievements and growth. It isn’t revolutionary news that the only way to get around an obstacle is to go through it, so introduce healthy, helpful habits that will assist you in reaching each milestone you’ve set. Calendar reminders with etched in goal due dates, streamlining new thought processes, embracing failure and saying yes to challenges are all great ways to make personal and professional success happen.

That said, be aware that there is a scope involved with planned change. During your goal preparation phase, understanding how broad that scope is can be difficult. If goal-achieving circumstances become too challenging, it’s perfectly acceptable to redesign your original goal with lower intensity. As long as you’re cognizant that new behaviors and/or habits might be warranted to reach that modified goal, you’re golden.

Beyond setting your own goals, encourage your employees to do the same! Whether or not your organization has concrete goal-building processes in place, ask interns through executive-level colleagues what they hope to achieve this year. You might get some great insight or think of them for a project down the road. At the very minimum, you’ll get their wheels turning about their own growth.


#4 | Prioritize health and wellness.

Simply put, put your well being and the well being of your associates first. We have no control over the external stressors that life throws at us. However, we can choose how to respond and build up our mental and physical armor to deal with or prevent such stress.

Move: Endorphins won’t release themselves. In order to accomplish everything your professional self desires, you must put regular physical activity into your day-to-day routine. Your body is your temple, so treat it with kindness. With your body running at a higher capacity, your surrounding world is guaranteed to operate with greater efficiency, driving you further into success as a result.

Be Present: Being able to live in the present is a skill that everyone needs practice with. By making an effort to be more present in 2019 (both personally and professionally), you can kiss chronic overthinking or worrying goodbye.

“The secret of health for both mind and body is not to mourn for the past, nor to worry about the future, but to live the present moment wisely and earnestly.” – Buddha

With increased mindfulness, your ability to remain open to seeing and experiencing the world for how it is rather than with preconceived notions on how it should be becomes the norm. Ridding your mind of barriers supplies you with the grounds for boundless opportunity. Want to know the best way to living more presently? Meditate and appreciate. You and your workspace will reap the benefits in no time.

Eat healthy: What you put into your body is what you get out of your body. Similar to integrating workouts into your daily regimen, hone into the idea that eating with a purpose carries the same weight (pun intended), on your overall productivity levels as physical activity does. To do your job well, you need to feel good, and feeling good doesn’t need to amount to scales and numbers. Eat clean and colorfully through starchy carb intake, oily fish, fruit and vegetable intake and cut down on saturated fats and sugars. No need for vegan, paleo, Atkins, Weight Watchers, Keto or South Beach diet talk, unless you’re looking for a major physical transformation. Feeling your best is key to working your best, so make sure to eat your best too.

Eliminate negative thought patterns: The power of positive thinking sounds a tad Hallmark-ish at first, but its value is insurmountable in your pursuit to find success across every realm of your journey, work life included. While misery loves company, practicing gratitude and zeroing out negative emotions leads to greater feelings of happiness. And as we all well know, happiness attracts success.

These wellness suggestions are personal and everyone’s goals in this category are different. But being an advocate for health and wellness around the office can be contagious, resulting in happier, more productive teams. Replace some candy with fruit in the office kitchen. Allow employees to expense the yearly fee for a meditation app. Put together a fitness challenge to get people moving throughout the day. Whatever you do, make it clear that you value the opportunity to help those around you become the best and happiest versions of themselves.


#5 | Give back.

If you want to win in life, help others. The spirit of giving back is intertwined in our DNA, and regardless of whether or not you practice any sort of religion, the fibers of our being are predicated upon the concept, “Do unto others as you would have them do unto you.” It’s the same foundational golden rule that’s taught in every elementary school classroom across the US. If you want to be successful monetarily or professionally at your place of work, evaluate how prevalent collective group thinking is amongst your team members. Is the idea of “we” present? In fact, is “we” being exchanged in conversation between your colleagues? If it’s non-existent, suggest introducing charitable work as part of a team bonding activity. Philanthropic efforts build a sense of community to those in your working world and those external to it. That collective “we” forces us to look outside of our immediate surroundings and allows us to live empathetically and act compassionately toward those who have different life experiences from our own.


Not sure where to start next year’s plan of attack? Connect with our global consulting experts today to discuss your business transformation options.



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