ThoughtSpot is a technology company based in Sunnyvale,California with additional offices in London and Seattle. Their search and AI-driven analytics software platform helps customers use search to analyze data and get automated insights. ThoughtSpot’s mission — to help companies around the globe become more data driven.
ThoughtSpot’s previous marketing automation platform was inadequate in that it:
Restricted them from improving overall marketing strategy.
Limited their ability to refine email campaign KPIs, such as open rate and click-through-rate.
Reduced deliverability potential due to time-consuming render tests.
Halted plans to grow a tailored list building (and management) process.
Withheld third-party app form fill integration from happening.
THE SOLUTION: PARDOT SYSTEM MIGRATION
ThoughtSpot and Canpango worked together to design a solution that successfully transitioned 100% of ThoughtSpot’s marketing operations and customer database into Pardot, which included:
Rebuilding previous standard email campaign flow using Pardot’s Engagement Studio feature.
Assisting in training and recreating of all active landing page variations and form-fill assets.
Planning a change management strategy upon solution rollout for increased user adoption.
Integrating third-party tools such as: BrightTALK, GoToWebinar and Splash with Pardot.
THE RESULTS: SCALABLE MARKETING OPERATIONS
With a tailored Pardot solution in place, ThoughtSpot marketers are now able to reap the benefits of:
Decreased time required to create complex logic when building highly targeted email lists, and ability to reach enterprise-level organizations through integrated, personalized customer data.
Achieving an 8% increase in deliverability rate
allowing them to engage with 98% ofthe database more relevantly.
Expanding marketing operations education to the global field marketing team to set the stage for future department scalability and streamline standard marketing workflows.
Elevated Worker Experience (WX) through one, unified campaign management platform.
“They’re awesome people who make implementation projects fun and are extremely committed to their craft. If you’re looking for highly knowledgeable and responsive consultants, Canpango is a perfect fit.”