Sports & Entertainment

Watch Your Attendees Become Superfans.

Consumers are spending more on experiences than ever before, which means event attendance potential is at an all-time high. So, how do you maximize sales while creating the ultimate fan experience?

Canpango has years of expertise in optimizing sales processes, pipeline management and marketing solutions for major league baseball organizations, NBA teams and more. From tickets to concession stands to in-store and online merchandise, we can help identify and implement solutions that will give you a solid grasp on who your fans are and how they’re spending their money in order to drive an unmatched customer experience.

Canpango is a Certified Ticketmaster Nexus Partner

When it comes to amplifying ticket sales, it’s crucial to have all fan information accessible from a single screen. Our Ticketmaster Nexus partnership enables Canpango to integrate directly with Ticketmaster systems, allowing you to seamlessly connect and automate data between Ticketmaster’s platform and your CRM.



  • Salesforce Configuration & Implementation

    Whether you’re new to Salesforce or need to update your current org, we’re here to help increase pipeline visibility, enhance reporting capabilities and revamp ticket holder data collection processes.

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  • Service Cloud

    Stay in touch with fans and track attendee experiences every step of the way through the world’s leading support application.

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  • Pardot

    Keep the fan experience alive between events with a powerful marketing automation platform to support personalized communications.

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  • Marketing Cloud

    Reach your fans across any channel through a robust consumer engagement solution built to connect interactions and strengthen relationships.

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  • Community Cloud

    Give fans a customized portal to share experiences, ask questions, participate in contests or interact with your organization in real time.

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  • Business Process Engineering

    Redesign key operations to boost consistency and ensure your teams are fully equipped to handle every sale, support inquiry and fan interaction.

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  • Social Media Services

    Grow your fan base and increase engagement with fully integrated social media automation solutions, social strategy consulting and more.

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  • Integrations & Custom Development

    Connect your CRM with Ticketmaster, or your preferred ticketing system for a seamless customer experience and streamlined data storage.

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Don't Just Take Our Word For It

“We value working with a much more nimble implementation company. Many times along the way, we’ve been able to call and receive immediate answers and solutions. It’s a more personable customer experience.”


Texas Rangers Baseball Club

Learn how Canpango helped the Texas Rangers transition from an outdated CRM to a robust sales management and reporting system that drives increased ticket sales.

> Read the Story Here


Every Business is Different. Let’s focus on yours.

Contact our expert consulting team to learn how Canpango can transform the future of your organization.

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