Sports & Entertainment

From ticketing to merchandise, our Salesforce services can knock your forecasts out of the park.

We’ll Turn Your Attendees Into Superfans.

Canpango has years of expertise in optimizing sales processes, pipeline management and marketing solutions for major league baseball organizations, NBA teams and more. From tickets to concession stands to in-store and online merchandise, we can help identify and implement solutions that will give you a solid grasp on who your fans are and how they’re spending their money in order to drive an unmatched customer experience.

Canpango is a Certified Ticketmaster Nexus Partner

When it comes to amplifying ticket sales, it’s crucial to have all fan information accessible from a single screen. Our Ticketmaster Nexus partnership enables Canpango to integrate directly with Ticketmaster systems, allowing you to seamlessly connect and automate data between Ticketmaster’s platform and your CRM.



  • Sales Cloud Configuration & Implementation

    Whether you’re new to Salesforce or need to update your current org, we’re here to help increase pipeline visibility, enhance reporting capabilities and revamp ticket holder data collection processes.

    Learn More
  • Service Cloud

    Stay in touch with fans and track attendee experiences every step of the way through the world’s leading support application.

    Learn More
  • Pardot

    Keep the fan experience alive between events with a powerful marketing automation platform to support personalized communications.

    Learn More
  • Community Cloud

    Give fans a customized portal to share experiences, ask questions, participate in contests or interact with your organization in real time.

    Learn More
  • Integrations & Custom Development

    Connect your CRM with Ticketmaster, or your preferred ticketing system for a seamless customer experience and streamlined data storage.

    Learn More
  • Salesforce Optimization

    Redesign key operations to boost consistency and ensure your teams are fully equipped to handle every sale, support inquiry and fan interaction.

    Learn More

Don't Just Take Our Word For It

“We value working with a much more nimble implementation company. Many times along the way, we’ve been able to call and receive immediate answers and solutions. It’s a more personable customer experience.”


Learn how Canpango helped the Texas Rangers transition from an outdated CRM to a robust sales management and reporting system that drives increased ticket sales.
> Read the Story Here

Learn how Canpango helped an app industry pioneer maximize CX potential through a Marketing Cloud configuration.

 > Read the Story Here


Every Business is Different. Let’s focus on yours.

Contact our expert consulting team to learn how Canpango can transform the future of your organization.

Get in Touch